Staff retention just went viral

When brewing company MillerCoors realized it was struggling to retain female salespeople, the company turned to social tools to turn it around and retain their female staff.

Executives wanted to make female sales reps feel less isolated and more a part of a cohesive team. But the problems was how to go about this when their workers are spread across the country, frequently on the road, and working odd hours.

MillerCoors, a $7.5 billion company with roughly 8,500 employees, turned to Triple Creek, a company that makes enterprise mentoring and social learning software which gives the staff an opportunity to connect with each other more than they had, giving a personal connection.

Last summer a regional sales executive noticed that the company was losing women in sales positions at a much faster rate than it was losing their male counterparts. It was a problem the company wanted to quickly curb.

 MillerCoors decided to provide mentors to some of its saleswomen, connecting them through the Mentoring software. It is designed to let mentors and workers connect one-on-one or in groups and enables people to share documents and post comments. 

The wonders of social networking.