Could Online Back-up be your knight in shining armour?

What price do you put on your reputation?

A wise man once said: “It takes many good deeds to build a good reputation, and only one bad one to lose it*” Though that was said many years ago, it speaks volumes in today’s electronic culture. We so heavily rely on our computer systems for every aspect of our business, yet a lot of us leave our vital systems wide open to threat.

If you had precious items in your car, you wouldn’t leave the roof down would you? The same can be said about your systems, if you don’t back up your system, and there was a fire or a flood, and all your hardware was destroyed, how would you manage?

According to new research from the ‘Ponemon Institute’, the damage to your reputation that comes with a ‘major data loss incident’ can cost more than the loss of the actual data itself.

The research found that with each record lost it costs businesses $214, which not only includes the costs of informing those involved, and of course ‘recreating’ the records, but it includes the customer and media backlash that comes from admitting that you lost data.

There is more at risk than sheer embarrassment, its becomes a game of damage limitation, which is why it’s more important than ever for businesses to ensure that they have forceful backup solutions in place. “A reputation for a thousand years may depend upon the conduct of a single moment.**”

Now ask yourself, how much does your reputation mean to you? And what should you do to protect it?

*Benjamin Franklin
** Ernest Bramah